The Lumi Standard

At Lumi, we believe you should be able to easily find gifts and brands that align with your values. So, we comb the net to find unique brands with diverse founders on a mission. We do a lot of research to make sure it's authentic and accurate. And once we confirm a Lumi-approved brand, we interview the founder to share his/her story with you.

We use 4 Key Pillars to look for mission-led brands and community partners: 

Equality / Community / Health & Wellbeing / Sustainability.

1. Empowerment

Brands that are actively promoting diversity and equal opportunity.
✔︎ BIPOC owned or Women-owned brands
✔︎ Promoting gender equality & empowerment
✔︎ Giving access to education
✔︎ Reducing wealth gap
✔︎ Fighting for social justice & Anti-racism

2. Community

Brands that are committed to their community.
✔︎ Supporting local artisans
✔︎ Activating small businesses
✔︎ Giving back to their local economies
✔︎ Advocating for fair wage & proper working conditions

3. Health & Wellbeing

Brands that pushes research and development for a healthy future.
✔︎ Using clean, natural, or organic ingredients-materials
✔︎ Supporting mental health initiatives
✔︎ Promoting self-care & positive image
✔︎ Encouraging transparency

4. Sustainability

Brands that are committed to lowering their environmental impact.
✔︎ Pushing for clean water & sanitation initiatives
✔︎ Using clean energy & offsetting its carbon emissions
✔︎ Working with recyclable material or recycled material
✔︎ Creating meaningful & durable products with material that can last a lifespan (anti-fast-fashion)
✔︎ Adopting a zero waste, or no newly-made / single-use plastic principle
✔︎ Fighting for climate action & keeping our ecosystem clean - regenerative